Updated: Apr 6, 2020
Our Five-Step Process - Building up from the Bedrock
Every interaction we have with clients begins with a concrete understanding of the organization's core value proposition, its mission, and its value creation model. We think this ground-up approach creates a reliable foundation, or Bedrock, upon which we can confidently plan & execute a winning marketing strategy.
After all, a civil engineer wouldn't construct a highrise apartment on top of loose soil. Neither should a brand be built on loosely defined values and unclear objectives.
Step 1: Syncing
First, we drill down to the heart of your value proposition & business model. We'll build on top of this foundation.
Step 2: Research
Next, our analysts leverage our $100,000+ in market research tools to find relevant trends & insights.
Step 3: Strategy
Then, an associate works one-on-one with you to craft a strategic marketing plan of action using these insights.
Step 4: Action
After, our analysts implement the strategy using our Attract, Retain & Propagate framework and psychological principles.
Step 5: Improve
Finally, your associate reviews your lead generation activity and provides advice in a monthly discussion.
We practice these five steps in a program called Terra Firma 365, an all-inclusive signature marketing capstone program where we spend one year progressing through Steps 1-5.