Our winning 5-Step marketing approach

Updated: Apr 6, 2020

Our Five-Step Process - Building up from the Bedrock

Every interaction we have with clients begins with a concrete understanding of the organization's core value proposition, its mission, and its value creation model. We think this ground-up approach creates a reliable foundation, or Bedrock, upon which we can confidently plan & execute a winning marketing strategy.

After all, a civil engineer wouldn't construct a highrise apartment on top of loose soil. Neither should a brand be built on loosely defined values and unclear objectives.

Step 1: Syncing

First, we drill down to the heart of your value proposition & business model. We'll build on top of this foundation.

Step 2: Research

Next, our analysts leverage our $100,000+ in market research tools to find relevant trends & insights.

Step 3: Strategy

Then, an associate works one-on-one with you to craft a strategic marketing plan of action using these insights.

Step 4: Action

After, our analysts implement the strategy using our Attract, Retain & Propagate framework and psychological principles.

Step 5: Improve

Finally, your associate reviews your lead generation activity and provides advice in a monthly discussion.

We practice these five steps in a program called Terra Firma 365, an all-inclusive signature marketing capstone program where we spend one year progressing through Steps 1-5.

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A Michigan-based Company

Ann Arbor, MI 48104


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